Transactional Communication

 5. Transactional Communication


This communication process emphasizes the significance of meaning and sharing by thoroughly acknowledging and managing all the factors involved. It actively recognizes potential barriers that could impede the communication process. The transactional communication process stands out as an exemplar of effective communication due to its comprehensive execution of the communication cycle. For instance, when the sender transmits a message to the receiver, the latter reciprocates by providing precise feedback to ascertain comprehension. In cases where the message isn't fully grasped as intended, the sender persists in the communication process to ensure its efficacy.


The transactional model of communication consists of the subsequent elements:


a. Sender - The communicator who initiates the message. As per this model, effective communication hinges on the sender's disposition and the discerning selection of meaningful symbols.


b. Message - The information conveyed through written, spoken, or signaled means. c. Receiver - The individual who receives the message and interprets it to extract meaning.


d. Feedback The response or reaction provided by the receiver in response to the conveyed Th - message. This facet is crucial as it furnishes the sender with a clear gauge of message ve comprehension.


e. Barriers - Factors that impede the communication process. These obstacles are categorized into internal and external barriers. Examples of internal barriers encompass fatigue, stress inadequate listening skills, attitudes towards the sender or the information, negative outlooks past experiences, lack of interest in the message, fear, mistrust, and absence of shared experiences and emotions. External barriers include disturbances like noise, distractions adverse weather conditions, subpar phone or internet connections, and the use of technical language in unsuitable contexts.


Illustrative Scenario:


Suppose there's a business team preparing for an important presentation. The team leader, as the sender, crafts a meticulously designed slide deck to convey the company's new strategy. The choice of persuasive language and visual aids is crucial for the message's effectiveness. The presentation is then delivered to the team members, the receivers, during a meeting. The team members actively engage with the content, interpreting the data and understanding the proposed approach.


In this scenario, the sender's skill in using meaningful symbols and the receiver's interpretation of the message are pivotal for the success of the presentation. The feedback received from the team members allows the sender to gauge the effectiveness of the message. Additionally, potential barriers like distractions during the meeting (external barrier) or team members' varying attitudes towards the strategy (internal barrier) could impact the communication process. The team leader, being aware of these potential challenges, can address them proactively to ensure a smooth and effective exchange of information.


Gronbeck et al.'s model illustrates the fundamental cycle of the communication process. Primarily, it falls upon the sender to ensure that their message successfully reaches the receiver. One of its notable features is its acknowledgment of the barriers within the communication process, which can impact the sharing and comprehension of meaning between the sender and the receiver. If the sender's message lacks clarity and the receiver fails to grasp it, the expectation is for the receiver to furnish feedback to the sender. This iterative process continues until the message is thoroughly understood.


Comments

Post a Comment

Popular posts from this blog

COMPONENTs OF BERLO'S MODEL OF COMMUNICATION

 COMPONENTs OF BERLO'S MODEL OF COMMUNICATION A. S-Sender The Sender is the source of the message or the person who originates the message. The person or source sends the message to the receiver. The following are the factors related to the sender and also apply the receiver. a. Communication Skills Communication skill of a person is a factor that affects the communication process. If the sender has good communication skills, the message will be communicated better than if the sender's communication skills are not good. Similarly, if the receiver cannot grasp the message, then the communication will not be effective. Communication skills include the skills to speak, present, read, write, listen, etc. Scenario: A manager is giving a presentation to the team about a new project. The manager's strong communication skills, including clear speaking, engaging presentation style, and the ability to answer questions effectively, help convey the project's details and gnals clear...
Read more

Osgood-Schramm Model

 4. Osgood-Schramm Model The Osgood-Schramm model is built on the theory that communication is a two-way street, with a sender and a receiver. Charles Egerton Osgood popularized the notion that communication was circular rather than linear, meaning that it required two participants to take turns sending and receiving a message. For his part, Schramm is considered one of the pioneers of the mass communications field. He started the doctoral program in mass communication at the University of Iowa, helping develop mass communication (television, print news, and other ways to communicate) as a university discipline. The Osgood-Schramm model is characterized by its circular nature, representing communication as a continuous cycle. The model encompasses the following components: - Encoder: The individual responsible for encoding and sending the message, serving as the originator. - Decoder: The recipient of the message. - Interpreter: The person engaged in the process of understanding, a...
Read more

ARISTOTLE'S MODEL OF COMMUNICATION

 COMMUNICATION MODEL 1. ARISTOTLE'S MODEL OF COMMUNICATION Aristotle, a renowned philosopher, was the first one who proposed and wrote a unique model of communication. Today, his model is referred to as the Aristotle Model of Communication. The great philosopher already created this linear model before 300 BC, placing more emphasis on public speaking than on interpersonal communication. The simple model is presented in a diagram and is still widely used in preparing seminars, lectures, and speeches. The Aristotle Model of Communication can roughly be divided into five elements. The speaker is the most important element, making this model a speaker-oriented model. It is the speaker's task to give a speech to the public. The role of the audience is passive, which makes the Aristotle Model of Communication a one-way model, from speaker to receiver. [The Role of the Speaker] According to the Aristotle Model of Communication, the speaker plays a central role in communication as they...
Read more