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 PRINCIPLES OF COMMUNICATION 7 C's of Effective Communication We communicate all day long: at home, at work, with our next-door neighbor, at fast food outlets, etc. We communicate verbally, non-verbally, in writing, and in electronics. Unfortunately, the message does not always come across as intended. NOISE! This can lead to miscommunication and (small) misunderstanding or the wrong impression. The 7 C's of effective communication, also known as the seven principles of communication, provide useful guidelines to ensure good and efficient business communication. The 7 C's of Effective Communication serve as a helpful checklist to ensure that both written and verbal communication are clear, understandable, target group-oriented, and well-structured. 1. Completeness The message must be complete and geared to the receiver's perception of the world. The message must be based on facts and a complex message needs additional information and/ or explanation. A good subdivision ...

 5. Transactional Communication This communication process emphasizes the significance of meaning and sharing by thoroughly acknowledging and managing all the factors involved. It actively recognizes potential barriers that could impede the communication process. The transactional communication process stands out as an exemplar of effective communication due to its comprehensive execution of the communication cycle. For instance, when the sender transmits a message to the receiver, the latter reciprocates by providing precise feedback to ascertain comprehension. In cases where the message isn't fully grasped as intended, the sender persists in the communication process to ensure its efficacy. The transactional model of communication consists of the subsequent elements: a. Sender - The communicator who initiates the message. As per this model, effective communication hinges on the sender's disposition and the discerning selection of meaningful symbols. b. Message - The informati...

 4. Osgood-Schramm Model The Osgood-Schramm model is built on the theory that communication is a two-way street, with a sender and a receiver. Charles Egerton Osgood popularized the notion that communication was circular rather than linear, meaning that it required two participants to take turns sending and receiving a message. For his part, Schramm is considered one of the pioneers of the mass communications field. He started the doctoral program in mass communication at the University of Iowa, helping develop mass communication (television, print news, and other ways to communicate) as a university discipline. The Osgood-Schramm model is characterized by its circular nature, representing communication as a continuous cycle. The model encompasses the following components: - Encoder: The individual responsible for encoding and sending the message, serving as the originator. - Decoder: The recipient of the message. - Interpreter: The person engaged in the process of understanding, a...

3. SHANNON AND WEAVER'S MODEL OF COMMUNICATION In 1948, Shannon, an American mathematician and electronic engineer, and Weaver, an American scientist, collaborated to write an article titled "A Mathematical Theory of Communication" in the "Bell System Technical Journal." This article introduced what is now known as the "Shannon-Weaver model of communication." The model was specifically designed to enhance communication effectiveness between the sender and receiver. Additionally, Shannon and Weaver identified the factors that can impede the communication process, known as "Noise." Initially, the model was developed to improve technical communication but later found widespread application in the field of communication as a whole. The model deals with various concepts like Information source, transmitter, Noise, channel, message, receiver, channel, information destination, encode, and decode. Concepts in Shannon Weaver Model a. Sender (Informati...

 COMPONENTs OF BERLO'S MODEL OF COMMUNICATION A. S-Sender The Sender is the source of the message or the person who originates the message. The person or source sends the message to the receiver. The following are the factors related to the sender and also apply the receiver. a. Communication Skills Communication skill of a person is a factor that affects the communication process. If the sender has good communication skills, the message will be communicated better than if the sender's communication skills are not good. Similarly, if the receiver cannot grasp the message, then the communication will not be effective. Communication skills include the skills to speak, present, read, write, listen, etc. Scenario: A manager is giving a presentation to the team about a new project. The manager's strong communication skills, including clear speaking, engaging presentation style, and the ability to answer questions effectively, help convey the project's details and gnals clear...

 2. BERLO'S SENDER MESSAGE-CHANNEL - RECEIVER (SMCR) MODEL OF COMMUNICATION The Sender-Message-Channel-Receiver (SMCR) model of communication, also known as Berlo's model, is considered the fundamental form of communication that individuals engage in today. It serves as an identification of the various components involved in communication as a whole, rather than a comprehensive "model," The SMCR model relies on four essential elements: - Sender: The individual who initiates the message. - Message: The content being communicated. - Channel: The medium used for transmitting the message. - Receiver: The intended recipient of the message. This model was originally developed in 1960 by David Berlo, a theorist and the founder of the communications department at Michigan State University. It finds application in various forms of advertising, including television commercials, newspaper and magazine ads, and certain types of social media platforms. Berlo's model can be sum...

 COMMUNICATION MODEL 1. ARISTOTLE'S MODEL OF COMMUNICATION Aristotle, a renowned philosopher, was the first one who proposed and wrote a unique model of communication. Today, his model is referred to as the Aristotle Model of Communication. The great philosopher already created this linear model before 300 BC, placing more emphasis on public speaking than on interpersonal communication. The simple model is presented in a diagram and is still widely used in preparing seminars, lectures, and speeches. The Aristotle Model of Communication can roughly be divided into five elements. The speaker is the most important element, making this model a speaker-oriented model. It is the speaker's task to give a speech to the public. The role of the audience is passive, which makes the Aristotle Model of Communication a one-way model, from speaker to receiver. [The Role of the Speaker] According to the Aristotle Model of Communication, the speaker plays a central role in communication as they...

 THE COMMUNICATION PROCESS Communication process is the key to successful communication. Through the communication process, the exchange of shared meaning occurs between the sender and the recipient. Individuals who adhere to the process of communication have the opportunity to achieve greater success in all aspects of their careers. Effective communication foster understanding. Communication is a continuous process of exchanging verbal and non-verbal message message serves as a prerequisite for communication, which needs to be conveyed through medium to the recipient. It is important that the recipient comprehends the message in the intended manner by the sender. Additionally, the recipient should provide a timely response Therefore, communication is a two-way process that remains incomplete without feedback from the recipient, indicating their level of understanding of the message. THE MAIN COMPONENTS OF THE COMMUNICATION PROCESS ARE AS FOLLOWS: Stage 1: Sending the Message a. Se...

 DEFINITIONS OF COMMUNICATION  Communication is the act of conveying information to create a shared understanding. It is a fundamental aspect of human interaction, something that humans engage every day. The term "communication" is derived from the Latin word "communis," meaning "to share," and encompasses various forms of human interaction including verbal, non-verbal, and electronic means. Scholars, specializing communication, analyze the development of communication skills in humans and theorize ways to enhance its effectiveness. There are many definitions of communication from the different minds of scholars. Communication is the process of passing information from one person to another. The purpose of communication understands information. Whatever one wants to say to someone should be clearly understood by him, or else the very purpose of the communication would be defeated. • McFarland (2014) defines communication as a process of meaningful interact...

THE NATURE OF COMMUNICATION We say that communication is the bloodline of society. There will be no society if there is no communication. Even in the animal kingdom, communication is very vital to the animal's survival. In almost all endeavors, communication plays an important role. Communication is fundamental to success in whatever field of interest you are in. Proper Communication makes the business a success. Your ability to say what you say, you feel, express your ideas, persuade others to believe in you, and convince them to react or respond to you, are all factors to a successful career. All things being equal, a person who can effectively communicate usually has an edge. • A sales manager using persuasive language, has to convince his sales force to perform beyond their quota and avail of the company's various promotional offers. • A medical practitioner has to explain his patient's condition in clear language, recommend appropriate medications, and provide necessar...