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 DEFINITIONS OF COMMUNICATION  Communication is the act of conveying information to create a shared understanding. It is a fundamental aspect of human interaction, something that humans engage every day. The term "communication" is derived from the Latin word "communis," meaning "to share," and encompasses various forms of human interaction including verbal, non-verbal, and electronic means. Scholars, specializing communication, analyze the development of communication skills in humans and theorize ways to enhance its effectiveness. There are many definitions of communication from the different minds of scholars. Communication is the process of passing information from one person to another. The purpose of communication understands information. Whatever one wants to say to someone should be clearly understood by him, or else the very purpose of the communication would be defeated. • McFarland (2014) defines communication as a process of meaningful interact...

THE NATURE OF COMMUNICATION We say that communication is the bloodline of society. There will be no society if there is no communication. Even in the animal kingdom, communication is very vital to the animal's survival. In almost all endeavors, communication plays an important role. Communication is fundamental to success in whatever field of interest you are in. Proper Communication makes the business a success. Your ability to say what you say, you feel, express your ideas, persuade others to believe in you, and convince them to react or respond to you, are all factors to a successful career. All things being equal, a person who can effectively communicate usually has an edge. • A sales manager using persuasive language, has to convince his sales force to perform beyond their quota and avail of the company's various promotional offers. • A medical practitioner has to explain his patient's condition in clear language, recommend appropriate medications, and provide necessar...